Camel Joe

I was thinking of old mascots of my youth. Only one really comes to mind that I just miss seeing. And that is Camel Joe! He was kewl man I wanted to party with him and chill in the VIP room that he always got into. But alas he was put down and road off in the sunset.

Facts about Joe:

Joe Camel's USA Debut. A North Carolina advertising agency uses Joe Camel to celebrate "Old Joe's" 75th anniversary. Four years later, the Journal of the American Medical Association publishes two reports on Joe Camel and kids. One study finds that 91% of 6 year olds recognize Joe Camel, similar to the percent who recognize Mickey Mouse. The other study finds that since the inception of the Joe Camel campaign in 1987, Camel's share of the under-18 (illegal) market has risen from 0.5% to 32.8%, worth >$400 million per year.